Building

Ecosystems

for Sustainable

Business Growth.

An ecosystem builder connecting talent, technology, communities, and venture initiatives to help businesses grow, adapt, and scale sustainably.

Cerita Kami-1

Our Story

MSBU Group was founded in 2019 with a clear focus on building the foundation for sustainable business growth through an integrated ecosystem. We began with MSBU Konsultan, delivering on-demand IT Staffing & Headhunting services strengthened by the FRC community.

In 2024, we introduced SiberMate, a Human Risk Management platform designed to build a strong cybersecurity culture through education and technology. In May 2025, we launched Renpal, a device leasing solution supporting scalable and flexible business operations.

As the ecosystem evolved, we expanded into venture initiatives and capital partnerships through EQUITEN, a speed pitching platform connecting businesses with investors and strategic partners. All of these initiatives are unified under MSBU Group (PT MSBU Artha Investama) as a holding company that designs and manages an integrated ecosystem across talent, technology, and capital.

From the beginning, every business unit, community, and venture initiative has been intentionally designed as one ecosystem, where talent, technology, and capital work together to drive measurable and sustainable business growth.



Our Mission

Our mission is to build the foundation and ecosystem that enable businesses and ventures to grow, adapt, and scale sustainably across industries. We act as a strategic partner by delivering integrated capabilities across talent, technology, and operational security to strengthen business execution and resilience. By leveraging the power of community, technology, and a consultative approach, MSBU Group supports the creation and development of businesses across diverse industries.

Misi Kami

Our Ecosystem Values

1-1

High Integrity

We uphold honesty, transparency and responsibility in every process we execute.

4

Active Collaboration

We believe that synergy between internal teams, clients and communities is the key to success.

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Fast Execution

We are committed to providing fast, precise, and high-quality solutions according to client needs.

5

Sustainable Innovation

We are constantly developing new approaches and technologies to deliver relevant solutions.

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Success Focused

We prioritize client and candidate success as the core of each of our services.

6

HR Strengthening

We help organizations build ready, resilient and adaptive human resources in the digital era.

Ecosystem Portfolio

Meet Our Partners

MSBU Group partners lead with an operator-first approach in building and scaling business ecosystems.
Rifki Reinaldo

Rifki Reinaldo

Managing Partner

Eric Lim

Eric Lim

Partner

Build and Scale Your Business with the MSBU Group Ecosystem

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