Building

Ecosystems

for Sustainable

Business Growth.

An ecosystem builder connecting talent, technology, communities, and venture initiatives to help businesses grow, adapt, and scale sustainably.

Cerita Kami-1

Our Story

MSBU Group was founded in 2019 with a clear focus on building the foundation for sustainable business growth through an integrated ecosystem. We began with MSBU Konsultan, delivering on-demand IT Staffing & Headhunting services strengthened by the FRC community.

In 2024, we introduced SiberMate, a Human Risk Management platform designed to build a strong cybersecurity culture through education and technology. In May 2025, we launched Renpal, a device leasing solution supporting scalable and flexible business operations.

As the ecosystem evolved, we expanded into venture initiatives and capital partnerships through EQUITEN, a speed pitching platform connecting businesses with investors and strategic partners. All of these initiatives are unified under MSBU Group (PT MSBU Artha Investama) as a holding company that designs and manages an integrated ecosystem across talent, technology, and capital.

From the beginning, every business unit, community, and venture initiative has been intentionally designed as one ecosystem, where talent, technology, and capital work together to drive measurable and sustainable business growth.



Our Mission

Our mission is to build the foundation and ecosystem that enable businesses and ventures to grow, adapt, and scale sustainably across industries. We act as a strategic partner by delivering integrated capabilities across talent, technology, and operational security to strengthen business execution and resilience. By leveraging the power of community, technology, and a consultative approach, MSBU Group supports the creation and development of businesses across diverse industries.

Misi Kami

Our Ecosystem Values

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High Integrity

We uphold honesty, transparency and responsibility in every process we execute.

4

Active Collaboration

We believe that synergy between internal teams, clients and communities is the key to success.

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Fast Execution

We are committed to providing fast, precise, and high-quality solutions according to client needs.

5

Sustainable Innovation

We are constantly developing new approaches and technologies to deliver relevant solutions.

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Success Focused

We prioritize client and candidate success as the core of each of our services.

6

HR Strengthening

We help organizations build ready, resilient and adaptive human resources in the digital era.

Ecosystem Portfolio

Meet Our Partners

MSBU Group partners lead with an operator-first approach in building and scaling business ecosystems.
Rifki Reinaldo

Rifki Reinaldo

Managing Partner

Eric Lim

Eric Lim

Venture Partner

Mas Eryk

Eryk Pratama

Venture Partner

Mas Edward

Edward Yakobus

Venture Partner

Meet Our Partners

MSBU Group partners lead with an operator-first approach in building and scaling business ecosystems.

Rifki Reinaldo-3
Rifki Reinaldo Managing Partner
Rifki Reinaldo Managing Partner

Rifki Reinaldo is the Managing Partner of MSBU Group, leading the development of ventures across people, technology, and innovation-driven businesses. With experience in IT staffing, cybersecurity, human risk management, and AI, he focuses on building scalable and commercially sustainable ventures.

Eric Lim-3
Eric Lim Partner
Eric Lim Partner

Eric Lim is a Managing Partner at MSBU Group with expertise in People, Operations, and Culture. He focuses on building strong teams, efficient operations, and a healthy organizational culture to support sustainable growth.

Mas Eryk
Eryk Pratama Venture Partner
Eryk Pratama Venture Partner

Eryk Budi is a Venture Partner at MSBU Group with expertise in Cyber Security, Privacy, Risk Management, and AI Governance, and prior experience at a Big 4 Consulting firm. He supports ventures with a strong focus on security, risk, and governance.

Mas Edward
Edward Yakobus Venture Partner
Edward Yakobus Venture Partner

Edward Yakobus is a Venture Partner at MSBU Group with a background in branding, activation, and marketing. He supports ventures in building strong market positioning and effective go-to-market strategies.

Mba Zanela
Zanela Violeta Investment Analyst
Zanela Violeta Investment Analyst

Zanela Violeta is an Investment Analyst at MSBU Group with prior experience in the banking and multi-finance sectors. She supports investment decisions through financial analysis, risk assessment, and business feasibility evaluation.

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