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Equity in 10 Minutes.
Scale Your Business Beyond Limits.

Serving as a bridge between innovators and visionary investors to create a real impact in the business world.

The Pain from Founder’s Reallity

We were built by founders who know what it's like to build a business from
scratch and employ hundreds of employees.

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Want to innovate but don't know where to start.

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Need additional working capital but reluctant to take on debt.

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A sole founder who needs a partner to scale.

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Want to open the door to a broader ecosystem.

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What EQUITEN Is — and What It Isn't

EQUITEN is..

✅ A pitching platform that connects businesses with investors.
✅ A place where founders can secure equity deals directly with investors.
✅ A movement to help SMEs and medium-sized businesses move up the ladder.

EQUITEN not..

❌ P2P Lending.
❌ Equity Crowdfunding.
❌ Loan Marketplace.

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Many entrepreneurs face similar situations:
pitching to dozens of investors without certainty, participating in programs that only provide small grants.

In fact,
pitching should be
simple and more realistic.

Our philosophy

Our focus is on building a strong business
that has a real impact on the real sector and
society.

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EQUITEN is here to make pitching
simple again.

We believe that investment is not just a transaction, but a partnership.
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Fast

Deal in 10 minutes. Not months.

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On Target

Meet investors relevant to your business.

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Upgrade Class

A real push for scale-up, not just funding.

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Beyond Money

Investors become partners in growth.

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✅ As a result, you not only receive funding, but also a strategic partner to take your business to the next level.

How It Works

At EQUITEN, the pitching process is designed to be simple, transparent, and focused on what matters most — how founders demonstrate the real value of their businesses.

In 10 minutes, you have the opportunity to build connections, attract investors, and open up strategic partnership opportunities.

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Growth 2-1

Upcoming Batch

Batch 1: Scale-Up Real Sector, From Growth to Efficiency

Many businesses in Indonesia have successfully grown, but not all of them have been able to turn that growth into sustainable efficiency. In this batch, we are here to help real sector businesses from manufacturing, distribution, F&B, to services to transform from mere expansion into more efficient and profitable businesses.

Through this theme, EQUITEN highlights founders who are ready to strengthen fundamentals, optimize operations, and build long-term valuable partnerships.

Targeted Participants

Established Businesses

EQUITEN seeks businesses that have been operating for at least 3 years, with a stable track record and readiness to move to the next stage of growth.

Real Sector Focus

From manufacturing and distribution to food and beverage, logistics, hospitality, and retail — EQUITEN supports real businesses that contribute directly to the economy.

Strategic Growth Partnership

For companies seeking equity investment or strategic partnerships, EQUITEN offers opportunities for efficient and sustainable scale-up.

Panel Investor

Investors are looking for value creation, not just valuation.

Rifki Reinaldo

Founder & Partner - MSBU Group

Eric Lim

Partner - MSBU Group

To Be Confirmed

To Be Confirmed

Timeline Batch 1

January 2026

Registration until the 31st

February 2026

Screening & Evaluation

End of February 2026

Finalist Announcement

March 2026

Pitch Day & Investment Commitment Session

Pada
Quarter
Sebelumnya


Perjalanan kami masih panjang. Pastikan bisnis Anda menjadi bagian didalamnya dan terabadikan dengan momen yang baik

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#Launching Program
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#Collaboration Partner
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#Special Ramadan Moment
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#Acquisition Strategy
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#Special Awards
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#Collaboration Event
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#Tech Interview Strategy

Frequently asked questions at EQUITEN

Who can register?

EQUITEN is open to various industries: F&B, distribution, manufacturing, retail, hospitality, services, and technology.

What are the main requirements?
  • Legally established as a limited liability company (PT).
  • Operating for at least 3 years.
  • Maintaining financial records in accordance with standards.
How much investment is available?

EQUITEN facilitates investments ranging from IDR 100 million to IDR 1 billion per deal.

Is it only for those who need funds?

No. Even if you don't need funding but want a partner to scale, EQUITEN is still relevant.

Ready to take your business
to the next level?

Register now for the upcoming batch.

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